Inc. Magazine
July 2008
The Get Ahead Guide: Erin McKenna Makes the Best Cupcakes in New York City
Now she wants to go national. How fast can she grow? By Aviva Yael.
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Walk into BabyCakes NYC, a vegan bakery in New York City, and you feel as if you have entered a sweets shop right out of Valley of the Dolls. The place is packed with Nancy Sinatra records, Pyrex-style plates, and other '60s memorabilia. But though the vibe is decidedly mod, the business is very 2008. BabyCakes sells gluten-free cupcakes, brownies, cookies, and pastries, made with ingredients such as coconut oil and bean flour and topped with agave-nectar frosting. New York named BabyCakes' cupcake the city's best in 2006, and founder Erin McKenna has been featured on Martha Stewart's show. A second BabyCakes store will open this fall in Los Angeles.
