We made our big announcement that we will be opening our first LA location in the historic Bank District of Los Angeles yesterday via newsletter to our mailing list. We knew we would receive mixed opinions from our LA people, but we had no idea this would be so controversial!
Look. We know downtown isn't West Hollywood. We are aware that it can be a pain to travel there. We get it. But we all know the economy's doing weird stuff and has challenged us to get creative with our expansion budget. We are aware of the parking situation, and are working on a deal to get free, convenient parking for our customers. We also know that many of you have small children and it's just too much to get in the car to beat the traffic. No prob. We're working on a dessert truck that will park in central locations too (we're looking at you West Hollywood and Silverlake).
But you know what? We kind of love downtown. And by love I mean adore. The block we have chosen reminds us of our beloved Broome Street location. The art culture is rich, the community is passionate, and there are a lot of cool businesses making a name for it already.
Those of you eager to come, we look forward to knocking back a frosting shot with you! Thanks for your support!