Publishers Weekly just posted an article addressing how cookbook authors are responding to reader complaints. I was thrilled when Lynn Andriani, the reporter who wrote the article, contacted me for a quote because some BabyCakes cookbook readers have had a hard time with my recipes while others are having amazing results with everything they try. I even put out this video to help people out with common mistakes they were making--I really, really want to help!
I was sad to see that the article posted a list of negative reviews about my cookbook from a couple readers without balancing it out with positive reviews. The reality is, we get far more emails about successes than failures. If someone emails us citing failures we take the time to email each one back personally to get to the root of the problem. After a while, I realized that so many people were making the same mistakes so I decided to make the video above so that everyone would be able to enjoy better success. So far, it's helped so much. I get so excited when people stop by the bakery and tell me how the video helped guide them through recipes they weren't making right and that they now mastered the recipe. It's even inspired me to make more baking instructional videos for other recipes in the cookbook (more to come on that).
So why do people only post the negative? I don't know. Maybe people reach out on the internet when they are having problems more than they would if recipes are coming out right. In the end (and I can't say it enough) I'm here to help. These recipes aren't as easy as normal cookbooks, admittedly! I didn't master them in one try and I made tons of mistakes along the way too. But if you stick to it, you'll have a kitchen full of delicious desserts and even a few go-to recipes that will never leave your memory.
Until next time...