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Wall Street Journal Examines the Vegan Cupcake

| 11 Comments
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When we opened BabyCakes over 6 years ago I'd had it with vegan baked goods as I knew them. I couldn't find anything out there that tasted right and everything was too sweet, too dry or just flavorless. Because of this, I chose to shy away from labeling the goods "vegan" and opted for small notes by the desserts that said, "egg free, dairy free, soy free". In my mind, it wasn't necessary to toot a vegan horn because I wanted everyone to try it without preconceived notions. Our mission was bigger than vegan alone--I wanted to change the way people experienced allergy-free sweets and knew I had to begin with a clean slate. Some people like this, some do not.

Read the article in the Wall Street Journal here and weigh in. Do you wish we put more emphasis on traditional vegan labeling? Tell the truth! You're in a safe space here...

11 Comments

When I made my birthday cake last year (during Passover), everyone loved it to death. After the party, I told my guests what was in it: aduki beans, flax seed, molasses, coconut sugar, coconut oil, carob powder, baking soda, coffee, hempmilk, cinnamon, vanilla, and salt. To this day, I still have friends who insist they didn't like the cake, even though they praised mine as the best flourless chocolate cake they'd had...ever (before discovering there were no eggs or margarine in it). I guess my point is that people have a certain bias against veganism, one which prevents them from appreciating vegan food. It's almost as though people hate vegan food on prinicpal (even though so much of what people eat is naturally vegan--potato chips, some dark chocolate, many commercially made cookies, etc.). By acknowledging that vegan food can be delicous, the argument against adapting a vegan lifestyle, wholly or in part, becomes more and more feeble.

I've been trying gradually to become vegan, and I love baking, so I've vegan-ized a lot of my recipes over the past year. But yeah, people do shy away from stuff if you immediately tell them it's vegan. So what I do is bake, serve it up, wait for people to like it and tell me how good it is, THEN casually mention that's it's vegan. Then they have no way to refute the fact that vegan food can be just as good or better than the "real" thing. Sometimes at parties and such when I bring cupcakes, I simply don't say anything and let the plate be devoured before letting anyone in on my little secret. It's a bit fun, I'll admit. People have preconceived notions -- for example, my roommate won't eat any of my food (which I'm kind of glad about, actually) because most of it is labeled organic, or vegan, or both. She just thinks it'll be bland or tasteless or just gross. So I just don't tell 'em. Hey, we can take over the world quietly and in secret, little by little ;)

I'd love to have you share some favorite recipes! I am a new Vegan. Thanks!

Cakes are best desserts. Baking or being a baker is one of the best jobs in the world. Aside from working you also get to enjoy what you do.

Cakes are best desserts. Baking or being a baker is one of the best jobs in the world. Aside from working you also get to enjoy what you do.

Cakes are best desserts. Baking or being a baker is one of the best jobs in the world. Aside from working you also get to enjoy what you do.

There are people who associate negative thoughts to the idea of being vegetarian when in fact it is a great way to ensure healthy living. There will also be no reason to feel deprived of tasty choices especially now that meat substitutes like tempeh, tofu, and soyfoods are available in many stores.

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I think it's fine to market it as dairy-free and egg-free. There are plenty of people with allergies and sensitivities trying to avoid these specific ingredients, and labeling it that way makes it obvious for them as well as for the true vegans. If it also helps the non-vegan, non-vegetarian market be more accepting of the goods, all the better. I thought the WSJ article was quite positive overall.

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If you need any kind of information or castors and wheels you can contact us.

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