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BabyCakes NYC

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BabyCakes Shout Out in Teen Vogue - Thanks Kiernan!

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Babycakes in Pregnancy and Newborn Magazine

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I'm so flattered to be included in this piece Pregnancy and Newborn Magazine did on mothers-to-be! Read the article here.

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Sally Draper Goes to BabyCakes

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BabyCakes NYC Named Best Company of the Year 2011!

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veg2011 company of year.jpgThanks VegNews! We've been named the Company of the Year and Best Vegan Bakery! How awesome is that?!

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Wall Street Journal Examines the Vegan Cupcake

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When we opened BabyCakes over 6 years ago I'd had it with vegan baked goods as I knew them. I couldn't find anything out there that tasted right and everything was too sweet, too dry or just flavorless. Because of this, I chose to shy away from labeling the goods "vegan" and opted for small notes by the desserts that said, "egg free, dairy free, soy free". In my mind, it wasn't necessary to toot a vegan horn because I wanted everyone to try it without preconceived notions. Our mission was bigger than vegan alone--I wanted to change the way people experienced allergy-free sweets and knew I had to begin with a clean slate. Some people like this, some do not.

Read the article in the Wall Street Journal here and weigh in. Do you wish we put more emphasis on traditional vegan labeling? Tell the truth! You're in a safe space here...

My Refinery29 Moment

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PRESS_R29_179x304.jpgIt's always extremely uncomfortable and embarrassing when the attention shifts from the sweets to me personally but I was still flattered to be featured in Refinery29's fashion story on stylish bakers. Refinery29 works overtime to make everything fun and gorgeous so I was not surprised to see the piece come out so beautifully.

Click here to check it out but before you do, a favor? Don't look at my cake caked clogs in the second shot! I was really working that day!

CBS News - BBBB: Beyonce Baby Bump Bun

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Erin on Dinner Party Download

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2009-06-12-DinnerPartyDownload.jpegBrendan, from Dinner Party Download, picked Erin's brain about why people seem to take such issue with gluten nowaday. They discuss her thoughts on the prevalence of gluten allergies and whether or not she stole Brendan's nickname. Does he suddenly realize, during their conversation, that his constant hangover-ish feeling might be a gluten intolerance? Click here to find out.

BabyCakes in Elle Japan

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The NYC bakery was featured in the October issue of Elle Japan. Arigato!

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BabyCakes in Vogue

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Look! One of our wedding cakes was featured in the September issue of Vogue

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Hello Giggles

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erinrock-thumb-180x203.jpg I'm lucky enough to take time out during the normal pressure of my day--from time to time-- to chat with great writers like Julia Gazdag about BabyCakes (my favorite subject besides Chanel lipgloss). I don't usually post every last thing that has been published about the bakery because that would be obnoxious but Julia tells the BabyCakes story in her usual charming way here and with many spoonfuls of sugar (humor, style) to help the medicine go down (the facts, boresville). Hello Giggles was the platform for this story and I couldn't be more flattered, honored and now beyond inflated. Thank you Julia! Call me!

Check BabyCakes Out on CBS

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With all the rumblings about the FDA imposing stricter guidelines on labeling products "gluten-free" CBS Early Show stopped by to check it out. Watch it here:

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Website by Hamish Robertson; photography by Tara Donne and Horacio Salinas. Logo by Fs77.

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