Recently in Press Category

Inc. Magazine
July 2008

The Get Ahead Guide: Erin McKenna Makes the Best Cupcakes in New York City
Now she wants to go national. How fast can she grow? By Aviva Yael.
Click here to read the article at inc.com or continue reading.

Walk into BabyCakes NYC, a vegan bakery in New York City, and you feel as if you have entered a sweets shop right out of Valley of the Dolls. The place is packed with Nancy Sinatra records, Pyrex-style plates, and other '60s memorabilia. But though the vibe is decidedly mod, the business is very 2008. BabyCakes sells gluten-free cupcakes, brownies, cookies, and pastries, made with ingredients such as coconut oil and bean flour and topped with agave-nectar frosting. New York named BabyCakes' cupcake the city's best in 2006, and founder Erin McKenna has been featured on Martha Stewart's show. A second BabyCakes store will open this fall in Los Angeles.

As Sex and the City opens in cinemas, now is a great time to visit New York. Lucie Young offers a guide to her home town for all would-be Carrie Bradshaws.

TREATS
Babycakes
248 Broome Street, Lower East Side (212 677 5047, www.babycakesnyc.com)
Fans of the series still flock to the Magnolia Bakery, but newcomer Babycakes offers the best cupcakes in New York and is adored by celebrities and models alike because its mouthwatering treats are made with health-conscious ingredients such as agave, coconut oil, spelt and garbanzo bean flour. Open until 10pm (11pm Friday and Saturday).

To read on telegraph.co.uk, click here.

To read on moura.jp, click here.

New and natural sweeteners are taking on classic cane

Vegan baker Erin McKenna of the lower East Side's BabyCakes NYC uses only agave in all her recipes and is a fervent proponent. "It's straight from the cactus, not processed, really high in minerals, and your body knows what to do with it," she swoons.

To read at nydailynews.com, click here.

The pure delight of eating cupcakes no longer has to be underscored with guilt about their highly processed and heavily refined ingredients. Started by an inventive baker, whose sweet tooth was stymied by her own allergies, BabyCakes NYC serves up cupcakes, scones, muffins and pies made with organic and healthy ingredients (including raw & organic agave nectar, extra virgin cold pressed coconut oil and organic fruit purees). The BabyCakes line is free from common allergens like wheat, dairy, refined sugar and eggs - making it ideal for sensitive tummies, concerned parents and curious epicures. They've wooed thousands of fans (like Martha Stewart & Hilary Swank) from their kitschy, retro home in the Lower East Side of Manhattan. And the eagerly awaited opening of the West Hollywood outpost will surely draw flocks of health conscious West Coasters, looking for a tempting treat they can actually justify to their trainers. For the rest of us, thankfully, we can get some of their delectables sent our way. To see about placing an order, click here.

To read at ecofabulous.com, click here.

When a fashion line merges with a bakery, denim gets delicious.

We can't decide if we like shopping or eating better, but in West Hollywood, we can now do both at once.

Today, Earnest Sewn jeans announced their latest partnership, with the cult vegan bakery Baby Cakes. The two born-in-New-York labels will share a new boutique space, at 7501 Beverly Boulevard in Los Angeles.

That means you can shop for haute Japanese denim and hot chocolate chip cookies all in one place, and that's an offer too good to refuse... especially when you consider Baby Cakes' vegan approach to cooking, which includes plant nectars instead of refined sugars, plus gluten-free sweets for those who like wheat as a hair color, but not so much as a diet staple.

This is Earnest Sewn's first food collaboration, but Baby Cakes has been in the fashion world before - last year, they got cute new uniforms whipped up from Built By Wendy.

Click her to read at NYLONmag.com

Delicious Sweets For Health Conscience, Allergic
Sugar, Wheat, Gluten-Free Baked Goods

A bakery called "BabyCakes" serves up baked goods that a both delicious and healthy.

To watch the video on WNBC.com, click here.