Look it's our iPad/iPhone app, we're finished! Wanna know who's in it besides the donuts, waffles, cookies, pies, crostata, cupcakes, and all else? While the video loads? Kiernan Shipka, aka Sally from "Mad Men." Also: Mark Bittman (NYT). So's Christina Tosi from Momofuku/Milk Bar and Brooks Headley from Del Posto and David Lebovitz from your favorite food books. J Mascis of Dinosaur Jr wrote us a theme song he calls "Alien Parfait," which is just one of many excellent tunes (Cults, Bleached, Bubbles!). There's more too, have a peek!
Here is our favorite eater: Elizabeth's daughter Darla. Accompanied by her young comrade Julia, herself no slouch in the scarfing department. Anyway, this is in the app, this is what the app is like. You're going to be stoked. We are! —Love, Erin
PS that's Bubbles again on the soundtrack! They are America's finest band, we promise you.
Editor: Bevin McNamara for The Sunset People.
Our mega-talented editor gave us this to show you as an idea of what our app'll be like in, oh, say, probably September. I think. The music is by the dance-party vivants known as Bubbles, a duo from NYC whose music you should get immediately! Many more early looks to come. —Love, Erin McKenna
Editor: Bevin McNamara for The Sunset People
In which Ollie gets his mystic mitts on the Home Edition of the BabyCakes Cake Mix and Frosting! Whiz that he is, Ollie illustrates for the ladies just two of the Mix's many possible uses: cakes and cupcakes.
Scooch over to babycakesnyc.com for wonderful details about cake mix and how you get cake mix. —Love, Erin McKenna
Directed and Produced by BabyCakes TV and Bevin McNamara / Filmed by June Zandora / Motion Graphics and Editing by Bevin McNamara.
In which young Oliver (my nephew and godson) tires of watching us ladies fumble with the BabyCakes Madeleine recipe, dons his customized bakery outfit, and doses a batch of cookies with some magical powers and helpful advice. Thanks, Ollie! —Love, Erin McKenna.
If you are at all interested in food, and in particular baking, and are not already reading the magnificent pastry chef/author/Parisian expat David Lebovitz's blog, you need to start immediately: davidlebovitz.com. It is probably the best free education you'll ever come across. I first met him a few years back when he popped by BabyCakes and found him to be one of my absolute favorite people to be around. He is hilarious and knows lots about nearly everything.
We made this video on his most recent trip, when he stopped by the bakery to meet some fans and sign copies of his latest book, The Sweet Life In Paris. (Go get it now, are you crazy!?) We squeezed in a quick conversation about a bunch of things, followed by a donut tutorial from the latest BabyCakes book, BabyCakes Covers the Classics. Then David modeled, or tried to model, the new Built By Wendy uniforms the bakery girls wear … I'm talking full almost-frontal-but-definitely-topless Lebovitz!
Thanks, David! Come back soon, please …—Love, Erin McKenna. (Get the recipe here …)
Hey look, me and the bakery crew went to the park! While we were there celebrating, I unveiled two brand new summer t-shirts for their eager little eyes and bods. They say "BabyCakes: Have a Rad Summer." Look for them here if you want: babycakesnyc.com
The song, "Go Outside," is courtesy of my niece, Madeline Follin, and her BF, Brian Oblivion. Their band is named Cults and currently they're on tour in France of all places! The shirt designs (there are two!) are by BabyCakes NYC's own Lizz Hickey and Chelley Sherman. The video was directed by David Mettler, shot by Jon Miller, and edited by Justin Gallaher, as usual.
Hello December! We're just going to put it right out there: This one is an absolute doozy, and for good reason... we're finally just about almost kind of ready to open up the Los Angeles outpost of BabyCakes NYC! So we called some of our pals and pulled this nifty little item together: There is action, furry Sasquatch, ZZ Top, showgirls, a jacuzzi. There is a farmer and some chickens and a stationwagon. Really there is nothing this thing doesn't have! Brace yourself, Southern California: BabyCakes NYC opens in Los Angeles December 2009 (we're built, just waiting on the final bits of paperwork!!). Probably over-spazzy updates here babycakesnyc.com and here twitter.com/BabyCakesNYC
Animated by Chris Taylor, filmed by Jonathan Miller, edited by Justin Gallaher, title cards and lettering by Bevin McNamara, produced by David Mettler and Chris Cechin. Song is by Lele Buckin'ham.
Baking with BabyCakes the Book of Recipes is super easy if you follow the rules! Watch Erin take Blanch to school in this really special cookbook helper video!
When the girls get behind in their frosting duties, sometimes they need a little inspiration to get the job done. Here's a peek at a typical day in the bakery...
Special thanks to this excellent rap band for helping the ladies along and also to Bob Red's Mill for always being so kind to us.
This little slice of "high-definition" magic is in honor of the publication of my first-ever baking book, BabyCakes. I'm obviously pretty excited. When the first copy arrived at my doorstep, I hurried it on over to BabyCakes the bakery, sizzled up the juke, and started going very nuts. Then all the other girls joined in. I expect this is what all of 2009 is going to be like! It's out May 5!!! Love, Erin McKenna.
Directed by David Mettler, filmed by Jonathan Miller, and edited by Justin Gallaher. Special hugs to J. Jett and the B-hearts and the guy who wrote the song in the first place. babycakesnyc.com